Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2009 | Celebrity endorsements and brand personality: | - | Roy, Subhadip ; Moorthi, Y L R | 31p. | |||
| 2017 | Is "proof" the eighth "P" of service?: a conceptual model and propositions | - | Roy, Subhadip ; Moorthi, Y L R | Services Marketing Quarterly | Vol.38 | Iss.4 | 213-225p. |
| 2017 | Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy | - | Roy, Subhadip ; Moorthi, Y L R | Journal of Research in Interactive Marketing | Vol.11 | Iss.3 | 268-295p. |
| 2014 | The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis | - | Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita | 15p. |