Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Ayushots By Canebot: Marketing research | - | Baul, Chayan ; Gupta, Vivek | 15p. | |||
| 1986 | Customer opinion survey; Modi Xerox Limited, Pune and Bangalore | - | Gupta, Vivek | 99p. | |||
| 2004 | Entry strategy to France and Germany: retail, CPG and distribution vertical | - | Gupta, Vivek | 24p. | |||
| 1994 | Evaluation of advantages and disadvantages of pre season placement of pesticides in the market; Bayer (India) Ltd. | - | Gupta, Vivek | 44p. | |||
| 2010 | Impact of advertising effectiveness on Raymond | - | Gupta, Vivek | 55p. | |||
| 2004 | Opportunities in Indian agriculture sector and B-PLAN to implement one | - | Gupta, Vivek | ||||
| 2004 | US generics drug market and Indian pharmaceutical companies | - | Gupta, Abhishek ; Gupta, Vivek |