Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | Advertising management 1 - analysis of advertising strategy for organics shampoo and the implications on the market | - | Ahuja, Lalit ; Murthy, Pradeep ; Ram, N | ||||
| 1997 | To help in setting up a DTH channel for the multistoreyed buildings in Bombay city for exterior products; ICI Paints Limited, Bombay | - | Ahuja, Lalit |