Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2009 | Design an appropriate category strategy for baby care and SanPro franchise in line with the key accounts' own positioning strategy: Johnson and Johnson, Consumer Products Division | - | Bedi, Sumit | 24p. | |||
| 2009 | Marketing strategy in times of slowdown: Indian telecom industry | - | Singh, Vishal ; Bedi, Sumit | 48p. |