Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2003 | An Empirical Study on emotional intensity and the influence of product involvement in the context of the integrative framework | - | Sadarangani, Pradip Hira ; Gaur, Sanjaya S | Journal of Korean Academy of Marketing Science | Vol.12 | Iss.1 | 99-119p. |
| 2004 | Being more effective on the world wide web: A communication Model | - | Sadarangani, Pradip Hira ; Gaur, Sanjaya S | IIMB Management Review | Vol.16 | Iss.2 | 36-47p. |