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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Bhattacharyya, Arun
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2018 | Culture and persuasion appeals: the Indian context | - | Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha | ||||
| 2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
| 2017 | The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment | - | Bhattacharyya, Arun | 222p. |