Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Arun Kumar, R
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2000 | Evaluation of promotions; Nestle India Limited | - | Arun Kumar, R | ||||
| 2000 | Internet advertising | - | Arun Kumar, R ; Pandyan, Chella | ||||
| 2000 | Patenting of internet business models | - | Arun Kumar, R ; Balagopal, Ramkumar |