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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Surendran, Jishnu
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Adoption of M-Commerce in French and Indian markets | - | Bouvet, Claire ; Pandey, Dinesh Kumar ; Poisson, Paul-Emile ; Surendran | 22p. | |||
| 2013 | Digital marketing strategy for Taj Hotel's loyalty program: Indian Hotels Company Ltd. Taj Inner Circle | - | Surendran, Jishnu | 9p. | |||
| 2012 | IT services supplier capability assessment model for the A&D industry | - | Surendran ; Singh, Ajit | 26p. | |||
| 2013 | Retail therapy: Identifying the phenomenon and applying it to organized retail sector | - | Vardhan, Reechal ; Surendran, Jishnu | 30p. |