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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Jonnalagedda, Sreelata
Showing results 1 to 18 of 18
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | Bidding behavior: impact of recommendations | - | Bhalla, Manaswini ; Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 30-Oct-2010 | Building alternative models of brand inertia | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 2012 | Buzz the right word: Targeting through word-of-mouth agents | - | Jonnalagedda, Sreelata ; Bhalla, Manaswini | ||||
| 2012 | Buzz the right word: Targeting through word-of-mouth agents | - | Jonnalagedda, Sreelata ; Bhalla, Manaswini | ||||
| 2017 | Commonality decisions when designing for multiple markets | - | Saranga, Haritha ; Jonnalagedda, Sreelata | European Journal of Operational Research | Vol.258 | Iss.3 | 902-911p. |
| 2016 | Design for the environment: impact of regulatory policies on product development | - | Gouda, Sirish Kumar ; Saranga, Haritha ; Jonnalagedda, Sreelata | European Journal of Operational Research | Vol.248 | Iss.2 | 558-570p. |
| 2018 | Does persuasion knowledge interfere with patient engagement and physician trust? Implications for patient compliance | - | Jonnalagedda, Sreelata ; Jayanti, Rama K ; Gopalakrishnan, Narayanan | ||||
| 2011 | Durable products, time Inconsistency, and lock-in | - | Jonnalagedda, Sreelata ; Gilbert, Stephen M | Management Science | Vol.57 | Iss.9 | 1655–1670p. |
| 2014 | Heard you but don't know you: Targeting using word of mouth | - | Bhalla, Manaswini ; Chakrabarty, Patrali ; Jonnalagedda, Sreelata | ||||
| 2011 | Heuristics for the assortment planning problem under ranking-based consumer choice models | - | Jonnalagedda, Sreelata ; Honhon, Dorothee ; Pan, Xiajun Amy | 28p. | |||
| 2020 | In-out algorithm for assortment planning under a ranking-based consumer choice model | - | Honhon, Dorothee ; Pan, Xiajun Amy ; Jonnalagedda, Sreelata | Operations Research Letters | Vol.48 | Iss.3 | 309-316p. |
| 2023 | Multichannel retailer's channel choice and product pricing: Influence of investment in fit-disclosing technology by competing retailers | - | Joshi, Raunak ; Basu, Sumanta ; Jonnalagedda, Sreelata ; Avittathur, Balram | International Journal of Production Economics | Vol.262 | AN:108895 | |
| 2012 | Optimal algorithms for assortment selection under ranking-based consumer choice models | - | Honhon, Dorothee ; Pan, Xiajun Amy ; Jonnalagedda, Sreelata | Manufacturing and Service Operations Management | Vol.14 | Iss.2 | 279-289p. |
| 2011 | Revenue generation in the information era: opportunities and challenges | - | Jonnalagedda, Sreelata | IIMB Management Review | Vol.23 | Iss.1 | 51-63p. |
| 15-May-2011 | Subscription or pay as you go: A pricing question for infrequent service usage | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 12-Nov-2010 | Titan case study | - | Jonnalagedda, Sreelata | ||||
| 2019 | To adapt or design: an emerging market dilemma for automakers | - | Saranga, Haritha ; Jonnalagedda, Sreelata | Production and Operations Management | Vol.28 | Iss.3 | 550-569p. |
| 2014 | To adapt or to design: the emerging market dilemma for automakers | - | Saranga, Haritha ; Jonnalagedda, Sreelata | 2p. |