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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Roy, Rajat
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2019 | How self-construal guides preference for partitioned versus combined pricing | - | Das, Gopal ; Roy, Rajat | Journal of Business Research | Vol.101 | 152-160p. | |
| 2020 | The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations | - | Das, Gopal ; Roy, Rajat ; Spence, Mark T | Psychology and Marketing | Vol.37 | Iss.10 | 1420-1432p. |
| 2022 | The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments | - | Roy, Rajat ; Das, Gopal | Journal of Business Research | Vol.139 | 1540-1552p. | |
| 2020 | When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge | - | Das, Gopal ; Roy, Rajat ; Naidoo, Vik | Journal of Business Research | Vol.116 | 60-67p. |