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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Sheth, Jagdish N
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2006 | Customer relation management: a strategic perspective | - | Shainesh, G ; Sheth, Jagdish N | 224p. | |||
| 2001 | Customer relationship management: emerging concepts, tools and applications, 1st edition | - | Sheth, Jagdish N ; Atul, Parvatiyar ; Shainesh, G | 544p. | |||
| 2005 | Customer relationship management: the strategic imperatives | - | Shainesh, G ; Sheth, Jagdish N | Revue Francais du Marketing, (in French) | Vol.215 | Iss.202 | 85-97p. |
| 2005 | How competition will shape Indian markets | - | Sheth, Jagdish N ; Sisodia, Rajendra S ; Shainesh, G | Journal of Marketing & Communication | Iss.May | 1-17p. |