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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Annamalai, A T
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | Building sustainable models for product categories for rural markets: By studying existing social innovations | - | Annamalai, A T ; Sharanya, S | 18p. | |||
| 2014 | Developing an improvised brand community model for e-commerce | - | Annamalai, A T ; Kannan, E R Ramesh | 23p. |