Browsing by Author Pal, Indrani

Showing results 1 to 2 of 2
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2021Consumer traits impacting the effectiveness of virtual conversational agents-Swathi, M ; Pal, Indrani 21p.
2021Impact of influencer marketing vs. brand ambassadors on product sales & brand credibility-Takyar, Deepti ; Pal, Indrani 22p.