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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Devaprasath, E
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2021 | Instagram marketing for local food outlets in India: The impact of daily story highlights, number of instagram followers, posts about the food outlet by existing customers, frequency of instagram posts and number of views on the purchase intention of the users | - | Sridharan, S ; Devaprasath, E | 20p. |