Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Chou, Cindy Yunhsin
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers | - | Sawang, Sukanlaya ; Lee, Chia-Chi ; Chou, Cindy Yunhsin ; Vighnesh, Nanjangud Vishwanath ; Chandrashekar, Deepak | Journal of Retailing and Consumer Services | Vol.75 | AN:103482 |