Browsing by Author Mathur, Pragya

Showing results 1 to 1 of 1
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2023Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation-Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj Journal of the Academy of Marketing Science