Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Marketing education 1
- Marketing effort 1
- Marketing environment 2
- Marketing function 1
- Marketing funnel 1
- Marketing implications 1
- Marketing information system 3
- Marketing initiatives 1
- Marketing innovations 1
- Marketing intelligence 1
- Marketing maangement 2
- Marketing manageemnt 5
- Marketing Management 9
- Marketing management 1220
- Marketing management; 1
- Marketing management; Market study; Customer awarness 1
- Marketing management; Automation 1
- Marketing management; Automation; Software 1
- Marketing management; Brand management; Industrial management 1
- Marketing management; Consumer buying 1