Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Marketing rationale 1
- Marketing Research 2
- Marketing research 23
- Marketing Research Agenda 1
- Marketing research agenda 1
- Marketing research problem 2
- Marketing research process 1
- Marketing sales and services 1
- Marketing science 1
- Marketing selling 1
- Marketing services 4
- Marketing situation 1
- Marketing skills 1
- Marketing srtategy 1
- Marketing Strategies 1
- Marketing strategies 32
- Marketing strategies, Cellphone 1
- Marketing strategies, mutual funds 1
- Marketing Strategy 8
- Marketing strategy 137