Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Brand identity 1
- Brand & distribution 1
- Brand acquisition 1
- Brand acquisitions strategy 1
- Brand advertising 1
- Brand and segment 1
- Brand architecture 2
- Brand as person 1
- Brand association 4
- Brand attitudes 1
- Brand awareness 11
- Brand awareness levels 1
- Brand awarness 2
- Brand benefit 1
- Brand Benefits 1
- Brand building measures 1
- Brand challenge 1
- Brand choice 1
- Brand Commitment 1
- Brand communication 2