Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Brand communication;Consumer behavior;Brand loyalty 1
- Brand communications 1
- Brand communities 1
- Brand community model 1
- Brand confusion 1
- Brand consciousness 1
- Brand consumers 1
- Brand customer 1
- Brand development 5
- Brand Equity 3
- Brand equity 19
- Brand equity building 1
- Brand equity model 1
- Brand equity, horlicks 1
- Brand evaluations 1
- Brand extensions 1
- Brand financials 1
- Brand financing 1
- Brand Hierarchy 1
- Brand identification 1