Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Brand identification 1
- Brand Identity 1
- Brand identity 11
- Brand Image 1
- Brand image 24
- Brand images 1
- Brand imitation trademark dilution 1
- Brand inertia 2
- Brand input strategy 1
- Brand leadership 1
- Brand leads 1
- Brand loyality 1
- Brand Loyalty 3
- Brand loyalty 23
- Brand management 90
- Brand marketing 2
- Brand merchandising 1
- Brand Migration 1
- Brand name 1
- Brand naming 2