Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Brand outlets 1
- Brand Passion 1
- Brand performance 1
- Brand Personality 1
- Brand personality 4
- Brand position 1
- Brand Positioning 2
- Brand positioning 7
- Brand preference 1
- Brand preferences 1
- Brand presence 1
- Brand promotions 1
- Brand proposition 1
- Brand recal 1
- Brand recall 4
- Brand repositioning 1
- Brand sales 1
- Brand shares 2
- Brand Stature 1
- Brand strategies 1