Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Brand strategy 8
- Brand strategy, tea 1
- Brand strategy, trousers 1
- Brand strength 1
- Brand study 16
- Brand study, drugs 1
- Brand study, shavers 1
- Brand study, soaps 1
- Brand study, tea 1
- Brand success 2
- Brand switching 2
- Brand Symbolism 1
- Brand Trust 1
- Brand trust 1
- Brand Valuation 1
- Brand valuation 4
- Brand value 3
- Brand Value Proposition 1
- Brand values 1
- Brand-SKU Clustering 1