Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Advertising effectiveness 4
- Advertising effects 1
- Advertising industry 4
- Advertising Management 2
- Advertising management 1
- Advertising media 2
- Advertising networks 1
- Advertising objectives 1
- Advertising recall 1
- Advertising research 1
- Advertising services 1
- Advertising Spend 1
- Advertising strategies 1
- Advertising strategy 3
- Advertising tool 1
- Advertising- brand proliferation 1
- Advertisisng 1
- Advertizement agencies 1
- Advisory services 1
- Aeging 1