Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Customer attraction 1
- Customer attrition 1
- Customer awareness 1
- Customer awarness 1
- Customer awireness 1
- Customer Base 1
- Customer base 1
- Customer behavior 7
- Customer Behaviour 1
- Customer behaviour 5
- Customer benchmarking 1
- Customer Brand Experience 1
- Customer business management 1
- Customer buying patterns 1
- Customer buying process 1
- Customer bying 1
- Customer care 2
- Customer Centricity 1
- Customer centricity 2
- Customer characteristics 1