Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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- Customer Value Proposition 2
- Customer Values 1
- Customer visibility 1
- Customer willingness to pay 2
- Customer's expectations 1
- Customer's motivations 1
- Customer's satisfaction 1
- Customer's use 1
- Customer, high tech markets 1
- Customer-based brand equity 1
- Customer-retailertransaction 1
- Customer/buyer preference 1
- Customers and non-customers 1
- Customers choice 1
- Customers decision 1
- Customers of competitors 1
- Customers perceive 1
- Customers perceptions 1
- Customers play 1
- Customers preferences 1