Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author
Chakrabarty, Patrali
Showing results 1 to 13 of 13
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2011 | Brand equity model development: Hero Group brand equity post JV split | - | Shakti, Shiva ; Raj, Snehil | | | | 34p. |
| 2017 | Essays on dual process thinking in consumer judgment and decision making | - | Singh, Ashwani | | | | 153p. |
| 2011 | Gauging the scope of building alternative models of brand inertia | - | Konathala, Bhargavi ; Kodavaty, Prathibha | | | | 17p. |
| 2014 | Hosted virtual desktop (HVD) market: opportunity for HP | - | Kumar, Alok ; Maheshwari, Anup | | | | 33p. |
| 2016 | Indigo live: development of integrated marketing strategies | - | Mohan, Briju | | | | 32p. |
| 2016 | Market analysis of retisense s innovative wearable technology through extensive RMD tools and techniques | - | Jindal, Mayank ; Sudhir, R. | | | | 26p. |
| 2011 | Market research in developing tourism business in the North East of India: A study to understand Tourism Market (Mainland India) | - | Kasom, Tsivyo ; Thonzakhup, Justin | | | | 24p. |
| 2012 | Market research on consumer expectations and perception mapping for online grocery store in urban cities | - | Divya, R M ; Parasuraman, A | | | | 19p. |
| 2016 | Market research to ascertain consumer perception of motorola smartphones and the impact of motorola s past decisions | - | Saxena, Ashish ; Shenoy K., Mahesh. | | | | 75p. |
| 2016 | Market research to ascertain customer pain points post smartphone purchase and relevance of customer service in purchase decision | - | Bar, Kaushik ; Misra, Avaneesh | | | | 36p. |
| 2011 | Marketing of financial products | - | Meena, Himanshu ; Rakesh, K S | | | | 56p. |
| 2011 | Measurement of brand equity | - | Parida, Sandeep Kumar | | | | 16p. |
| 2010 | Optimization of online advertising
campaigns in a context of different
pricing models | - | Kielich, Adrian | | | | 24p. |
