Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Choudhuri, Bhaskar
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2004 | Evaluating brand equity and determining growth strategy for CDM eclairs in small towns in Maharastra: to Cadbury India Limited | - | Swarup, Ravi | 31p. | |||
| 2005 | Post launch evaluation of Bilkul chewing gum in the context of sales and marketing: Cadbury India Ltd. | - | Prasad, Vibhavan | 26p. |