Showing results 1 to 20 of 65
next >
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2009 | 10 personae of heavy social networking site users in India | - | Srinivasan, Karthik ; Modi, Abhinav | | | | 46p. |
2011 | A case study on hidesign | - | Singh, Anamika ; Rajamane, Meghana S | | | | 36p. |
2014 | A new approach for modeling and measuring marketing communication in B2B context | - | Balahara, Aman ; Sreekanth, S. | | | | 41p. |
2015 | A study on app discovery, user acquisition, monetization of a mobile app | - | Anandaraj, Sheia | | | | 15p. |
2014 | Advertising medium at different stages of marketing funnel cross industry analysis | - | Bhartiya, Ankur ; Kumar, Priyanshu | | | | 19p. |
2018 | Amazon India: Disrupting the market with digital innovation | - | Bansal, Reshu ; Vora, Harsh | | | | 22p. |
2009 | An analysis of businesses as a portfolio of niches | - | Karthik, P Kiran ; Subash, N C | | | | 39p. |
2017 | Analysing brand personality building on social media and its effect on brand loyalty in indian fast food industry? | - | Kumar, Neha ; Kataria, Prashant | | | | 58p. |
2008 | Behaviour and profile based advertising on the internet | - | Srikar, S. | | | | 78p. |
2009 | Brand communities: Strategies and implications | - | Verma, Ishita ; Jeyakar, Jaidiya | | | | 69p. |
2010 | Branding of commodities in Indian markets: Focus on rice and wheat flour industry | - | Priyadharsini, B ; Raut, Priyanka Damodar | | | | 52p. |
2014 | Business plan: Training for e-commerce companies | - | Kerketta, Prerna ; Meena, Sunita | | | | 28p. |
2010 | Communication channels in rural marketing: A comparative study of brands | - | Bhatia, Ajay ; Sangma, Mischelle N | | | | 57p. |
2009 | Communication strategies for internet companies | - | Bajpai, Ashish | | | | 43p. |
2010 | Competitive blind spots: Implications of inter-firm misperceptions for strategic decisions; A case study of the Oberoi hotels | - | Singh, Akanksha ; Choudhary, Arvind Kumar | | | | 51p. |
2016 | Comprehensive study of apparel and accessories purchase experiences | - | Kumar, Narendra | | | | 11p. |
2009 | Consumer behaviour and marketing strategies in the current economic scenario (Focus on FMCG) | - | Baser, Manish ; Bhalla, Rahul | | | | 78p. |
2018 | Corporate marketing of IIM Bangalore | - | Attri, Karan ; Sethia, Shashank | | | | 13p. |
2010 | Creating product category awareness In rural markets through various touch points and effectiveness of them | - | Suswin, T ; Prasanna, A | | | | 26p. |
2012 | Digital advertising at yahoo: building solutions for retail advertisers | - | Pahuja, Puneet ; Khattar, Vikram | | | | 32p. |