Browsing by Author Gupta, Seema


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
200910 personae of heavy social networking site users in India-Srinivasan, Karthik ; Modi, Abhinav 46p.
2011A case study on hidesign-Singh, Anamika ; Rajamane, Meghana S 36p.
2014A new approach for modeling and measuring marketing communication in B2B context-Balahara, Aman ; Sreekanth, S. 41p.
2015A study on app discovery, user acquisition, monetization of a mobile app-Anandaraj, Sheia 15p.
2014Advertising medium at different stages of marketing funnel cross industry analysis-Bhartiya, Ankur ; Kumar, Priyanshu 19p.
2018Amazon India: Disrupting the market with digital innovation-Bansal, Reshu ; Vora, Harsh 22p.
2009An analysis of businesses as a portfolio of niches-Karthik, P Kiran ; Subash, N C 39p.
2017Analysing brand personality building on social media and its effect on brand loyalty in indian fast food industry?-Kumar, Neha ; Kataria, Prashant 58p.
2008Behaviour and profile based advertising on the internet-Srikar, S. 78p.
2009Brand communities: Strategies and implications-Verma, Ishita ; Jeyakar, Jaidiya 69p.
2010Branding of commodities in Indian markets: Focus on rice and wheat flour industry-Priyadharsini, B ; Raut, Priyanka Damodar 52p.
2014Business plan: Training for e-commerce companies-Kerketta, Prerna ; Meena, Sunita 28p.
2010Communication channels in rural marketing: A comparative study of brands-Bhatia, Ajay ; Sangma, Mischelle N 57p.
2009Communication strategies for internet companies-Bajpai, Ashish 43p.
2010Competitive blind spots: Implications of inter-firm misperceptions for strategic decisions; A case study of the Oberoi hotels-Singh, Akanksha ; Choudhary, Arvind Kumar 51p.
2016Comprehensive study of apparel and accessories purchase experiences-Kumar, Narendra 11p.
2009Consumer behaviour and marketing strategies in the current economic scenario (Focus on FMCG)-Baser, Manish ; Bhalla, Rahul 78p.
2018Corporate marketing of IIM Bangalore-Attri, Karan ; Sethia, Shashank 13p.
2010Creating product category awareness In rural markets through various touch points and effectiveness of them-Suswin, T ; Prasanna, A 26p.
2012Digital advertising at yahoo: building solutions for retail advertisers-Pahuja, Puneet ; Khattar, Vikram 32p.