Browsing by Author Kumar, S Ramesh


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1996A strategic market plan for Lloyds realty limited-Nageshwar Rao, M.S. 106p.
2015A study on the additive effects of attitudinal behaviour towards cricket and fantasy league among Indian cricket enthusiasts-Velmurugan, P 79p.
2017Attitude aspects associated with self-driven rental cars-Malvigha, V ; Saravanakumar, R 97p.
2015Attitude comparison between mouthwashes and toothpastes-Prasanth, R Sai ; Parthasarathy, Vikas 62p.
2017Attitude towards foreign brands vs ethnic brands-Garg, Ithi ; Saha, Spandan 73p.
2017Attitude towards mobile wallet-Agarwal, Mukta ; Bhosale, Vrushali 42p.
2015Attitudes of green tea consumers-Krishnamurthy, Padmavathi ; Roy, Subir 64p.
2018Attitudes of users and non-users towards Airbnb-Jeevitha, S ; Muramalla, Chandrashekar 168p.
2016Behavioral aspects of male grooming category-Saurabh, Suman ; Krithikha, U 73p.
2017Behavioural aspects of men’s hair care category-Waghamare, Rahul ; Ozarde, Abhishek 125p.
2015Brand attitudes and loyalty in smartphones category: A study of Samsung and iPhone users-Sakshi ; Malhotra, Kapish 46p.
2015Branded apparel online choice and satisfaction-Sudeepthi, Madepalli Krupa ; Sah, Amit Kumar 44p.
2015Branding of Imitation jewellery in India: A consumer-behaviour perspective-Aggarwal, Mohit ; Palaniappan, S N 75p.
2015Casual apparel and symbolism-Aggarwal, Itee ; Gajbhiye, Kiran Prakash 69p.
2016Category perception: Wrist watches in India-Kolli, Sumanth ; Salma, Shireen 42p.
2016Cause related marketing-Sarkar, Rahul ; Kumar, Rohit 65p.
2015Consumer attitudes towards adoption and usage of fitness wearables-Goel, Aman ; Pathak, Ashutosh Prakash 75p.
2016Consumer behavior and comparison of online and offline shopping-Paramasivan, E M ; Kumar, Ravi Shankar 64p.
2016Consumer mindset and value perception-Stephen, Rinku ; Verma, Sudhir 132p.
2016Consumer mindset and value perception smartphone category-Verma, Sudhir ; Stephen, Rinku 72p.