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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
1996 | A strategic market plan for Lloyds realty limited | - | Nageshwar Rao, M.S. | | | | 106p. |
2015 | A study on the additive effects of attitudinal behaviour towards cricket and fantasy league among Indian cricket enthusiasts | - | Velmurugan, P | | | | 79p. |
2017 | Attitude aspects associated with self-driven rental cars | - | Malvigha, V ; Saravanakumar, R | | | | 97p. |
2015 | Attitude comparison between mouthwashes and toothpastes | - | Prasanth, R Sai ; Parthasarathy, Vikas | | | | 62p. |
2017 | Attitude towards foreign brands vs ethnic brands | - | Garg, Ithi ; Saha, Spandan | | | | 73p. |
2017 | Attitude towards mobile wallet | - | Agarwal, Mukta ; Bhosale, Vrushali | | | | 42p. |
2015 | Attitudes of green tea consumers | - | Krishnamurthy, Padmavathi ; Roy, Subir | | | | 64p. |
2018 | Attitudes of users and non-users towards Airbnb | - | Jeevitha, S ; Muramalla, Chandrashekar | | | | 168p. |
2016 | Behavioral aspects of male grooming category | - | Saurabh, Suman ; Krithikha, U | | | | 73p. |
2017 | Behavioural aspects of men’s hair care category | - | Waghamare, Rahul ; Ozarde, Abhishek | | | | 125p. |
2015 | Brand attitudes and loyalty in smartphones category: A study of Samsung and iPhone users | - | Sakshi ; Malhotra, Kapish | | | | 46p. |
2015 | Branded apparel online choice and satisfaction | - | Sudeepthi, Madepalli Krupa ; Sah, Amit Kumar | | | | 44p. |
2015 | Branding of Imitation jewellery in India: A consumer-behaviour perspective | - | Aggarwal, Mohit ; Palaniappan, S N | | | | 75p. |
2015 | Casual apparel and symbolism | - | Aggarwal, Itee ; Gajbhiye, Kiran Prakash | | | | 69p. |
2016 | Category perception: Wrist watches in India | - | Kolli, Sumanth ; Salma, Shireen | | | | 42p. |
2016 | Cause related marketing | - | Sarkar, Rahul ; Kumar, Rohit | | | | 65p. |
2015 | Consumer attitudes towards adoption and usage of fitness wearables | - | Goel, Aman ; Pathak, Ashutosh Prakash | | | | 75p. |
2016 | Consumer behavior and comparison of online and offline shopping | - | Paramasivan, E M ; Kumar, Ravi Shankar | | | | 64p. |
2016 | Consumer mindset and value perception | - | Stephen, Rinku ; Verma, Sudhir | | | | 132p. |
2016 | Consumer mindset and value perception smartphone category | - | Verma, Sudhir ; Stephen, Rinku | | | | 72p. |