Showing results 1 to 20 of 85
next >
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2012 | A study of India's most prolific street markets | - | Bharti, Toshita ; Meena, Kamal | | | | 53p. |
2014 | A study of the consumer decision making process for purchase of luxury good | - | Kheyati ; Saran, P S | | | | 15p. |
2013 | A study on effectiveness of social media campaigns | - | Vaddadi, V V S N Murthy ; Sanga, Rajesh Kumar | | | | 28p. |
2014 | A study on impact of flagship store on consumer purchase behaviour | - | Howladar, Banhi ; Singh, Vini | | | | 23p. |
2013 | A study on impact of product name on customer perception and its market performance | - | Pandit, Amit Kumar ; Yadav, Ankur | | | | 24p. |
2012 | A study on perceived risks of E-Commerce in India | - | Ravichandran, Bharath ; Sivakumar, G | | | | 18p. |
2011 | Analysis of merchandising mix for daily bread products | - | Asokan, Bharathkumar ; Prabhu, R Karthikeya | | | | 11p. |
2014 | Assessment of Diaper business with focus on specialty stores for Kimberly Clark | - | Joshi, Mohit ; Srivastava, Vivek Kumar | | | | 20p. |
2005 | Branding of India as a tourist destination - for European students aged 20-30 years | - | Mathiesen, Kaia ; Sivertstol, Njal | | | | |
2015 | Business models and players in ecommerce industry | - | Devnandha, P ; Sabarinath, S Vigneshwara | | | | 33p. |
2014 | Co-creation of the FMCG shelf in modern retail | - | Mahal, Gunjeet Singh ; Gulati, Loveenia | | | | 18p. |
2014 | Community based food: developing a business plan for food bazaar | - | Raghavendra, K. ; Bhatia, Rakshmi | | | | 110p. |
2013 | Community based food: developing a business plan for food bazaar | - | Raghavendra, K. ; Bhatia, Rakshmi | | | | 110p. |
2012 | Comparative analysis of the retail sales promotion strategy of Perfetti Van Melle in modern and traditional channels | - | Kumar, Alok ; Bharti, Kanika | | | | 29p. |
2006 | Constructing quantitative cult scale for retailing | - | Narayanaswamy, Ramesh ; Ratan, Rashie | | | | |
2013 | Consumer empowerment for Indian e-retailer | - | Katyal, Radhika ; Shridhar, V | | | | 18p. |
2009 | Consumer gains from different retail formats | - | | | | | 45p. |
2017 | Customer responses to failure of co-created products and services | - | Praveen, S. | | | | 126p. |
2006 | Developing a go-to-market strategy of a retail chain based out of Bangalore | - | Mandal, Anish ; Mondal, Subhranshu | | | | |
2007 | Development of model for merchandising and category management in large format stores | - | Vijayakrishnan, Jayadevan ; Pal, Rahul | | | | |