Browsing by Author Mishra, Ashis


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2012A study of India's most prolific street markets-Bharti, Toshita ; Meena, Kamal 53p.
2014A study of the consumer decision making process for purchase of luxury good-Kheyati ; Saran, P S 15p.
2013A study on effectiveness of social media campaigns-Vaddadi, V V S N Murthy ; Sanga, Rajesh Kumar 28p.
2014A study on impact of flagship store on consumer purchase behaviour-Howladar, Banhi ; Singh, Vini 23p.
2013A study on impact of product name on customer perception and its market performance-Pandit, Amit Kumar ; Yadav, Ankur 24p.
2012A study on perceived risks of E-Commerce in India-Ravichandran, Bharath ; Sivakumar, G 18p.
2011Analysis of merchandising mix for daily bread products-Asokan, Bharathkumar ; Prabhu, R Karthikeya 11p.
2014Assessment of Diaper business with focus on specialty stores for Kimberly Clark-Joshi, Mohit ; Srivastava, Vivek Kumar 20p.
2005Branding of India as a tourist destination - for European students aged 20-30 years-Mathiesen, Kaia ; Sivertstol, Njal 
2015Business models and players in ecommerce industry-Devnandha, P ; Sabarinath, S Vigneshwara 33p.
2014Co-creation of the FMCG shelf in modern retail-Mahal, Gunjeet Singh ; Gulati, Loveenia 18p.
2014Community based food: developing a business plan for food bazaar-Raghavendra, K. ; Bhatia, Rakshmi 110p.
2013Community based food: developing a business plan for food bazaar-Raghavendra, K. ; Bhatia, Rakshmi 110p.
2012Comparative analysis of the retail sales promotion strategy of Perfetti Van Melle in modern and traditional channels-Kumar, Alok ; Bharti, Kanika 29p.
2006Constructing quantitative cult scale for retailing-Narayanaswamy, Ramesh ; Ratan, Rashie 
2013Consumer empowerment for Indian e-retailer-Katyal, Radhika ; Shridhar, V 18p.
2009Consumer gains from different retail formats-45p.
2017Customer responses to failure of co-created products and services-Praveen, S. 126p.
2006Developing a go-to-market strategy of a retail chain based out of Bangalore-Mandal, Anish ; Mondal, Subhranshu 
2007Development of model for merchandising and category management in large format stores-Vijayakrishnan, Jayadevan ; Pal, Rahul