Showing results 1 to 20 of 36
next >
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2016 | A case on viral marketing | - | Dilkush, Vardha ; Poovitha, M | | | | 19p. |
| 2014 | Are companies that are seen as safe investments also seen as safe brands? | - | Ramteke, Swati Shamrao ; Arya, Ruchika | | | | 22p. |
| 2019 | B2B Branding: A Case of capital goods | - | Gupta, Shivam | | | | 18p. |
| 2019 | B2B Branding: A case of spares | - | Venkatesh, J Prasanna ; Kumar, D Pranesh | | | | 9p. |
| 2021 | Bachchan: The evergreen star | - | Mythili, K ; Prabhu, Swasthik | | | | 26p. |
| 1997 | Brand positioning - a study of personal care products | - | Panigrahi, Nibedita ; Kumar, Raj ; Sriram, K | | | | |
| 2013 | Branding financial services in the Indian context | - | Monika, Dubasi | | | | 17p. |
| 2014 | Branding of IT firms in B2B context | - | Animela, Visweswar | | | | 27p. |
| 2000 | Branding on the web | - | Bhawan, Vibhas ; Sudhir Kumar, K R | | | | |
| 2009 | Can the switch companies charge a premium | - | Nagesh, Sharyathi ; Loney, John | | | | 41p. |
| 2000 | Creating a framework for brand management on the internet | - | Mall, Amitabh ; Madhok, Nikhil | | | | |
| 2010 | Cross cultural branding of
Indian and French fashion
brands | - | Kapur, Arun ; Singh, Sunil Kumar | | | | 30p. |
| 2005 | De-commoditization of the PC | - | Uzma, Jamal Rushdi ; Rachna, Rao | | | | |
| 2005 | Establishing a global Indian brand - software sector | - | Neha, Jain ; Dua, Vikram | | | | |
| 1998 | Exploration of brand personality | - | Kilambi, Sriram | | | | |
| 2009 | Future of mobile applications in India | - | Anand, Abhinav ; Venkiteswaran, Sriram | | | | 43p. |
| 2002 | Global brands | - | Arun, S ; Rohit Kumar | | | | |
| 2006 | Global Indian brands - strategies for globalization | - | Manasi, Prasad ; Kinshuk, Mishra | | | | |
| 2004 | Globalization of Indian IT industry | - | Nayak, Ved | | | | 81p. |
| 2008 | Globalization of Indian software companies: a study of strictures influencing the service product conundrum | - | Govindaraj, Srinivasan ; Kubendran, Yudhish | | | | 60p. |
