Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Pandey, Arpita
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2021 | Analysing and harnessing the potential of wahtsapp marketing in context of Indian business | - | Gupta, Amit ; Ramesh, Khilari Soham | | | | 21p. |
| 2021 | Consumer traits impacting the effectiveness of virtual conversational agents | - | Swathi, M ; Pal, Indrani | | | | 21p. |
| 2022 | Customer support chat bots in E-commerce | - | Choudhary, Ayan ; Gupta, Rajat | | | | 13p. |
| 2021 | Factors driving the apparel purchase of consumers in e-commerce platform post-pandemic era | - | Fathima Shahin, A R ; Aravindhan, V | | | | 23p. |
| 2021 | Instagram marketing for local food outlets in India: The impact of daily story highlights, number of instagram followers, posts about the food outlet by existing customers, frequency of instagram posts and number of views on the purchase intention of the users | - | Sridharan, S ; Devaprasath, E | | | | 20p. |
| 2022 | Understanding the importance of different factors influencing the online purchase decisions of search, experience, and credence goods | - | Shweta ; Walke, Vrushabh Jaywant | | | | 24p. |
