Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Prakhya, Srinivasa
Showing results 1 to 9 of 9
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2009 | Effect of emotional marketing: Attitude formation in Indian consumers | - | Sulakshana, S ; Das, Ankoor | | | | 46p. |
| 2009 | Impact of Indian value system on marketing: An analysis | - | Haldar, Kamalika ; Thongon, Sonam Wangdi | | | | 43p. |
| 2010 | Impact of uncertainty and risk perception on investment choice behavior | - | Srivastava, Piyush Kumar ; Gupta, Rahul | | | | 32p. |
| 2009 | Improving Foodworld operations | - | Gupta, Shashank | | | | 29p. |
| 2010 | Market research for child safety seat for a two wheeler | - | Kumar, Chethan K. | | | | 44p. |
| 2009 | Pricing in prepaid telecom industry | - | Raghuveer, Pawan S ; Ranganathan, Aruna | | | | 33p. |
| 2009 | Risk perception: Operational decision making implications; food world application | - | Gupta, Shashank | | | | 39p. |
| 2014 | Study of ways and means of managing customer satisfaction in Indian IT Industry and arrive at comprehensive recommendations to leverage customer satisfaction as sustainable competitive advantage | - | Sudeep Kumar, S. K. ; Sundaram, Venkatesan | | | | 54p. |
| 2014 | The growing direct to home (DTH) market in India: devising a market strategy based on study of consumer behavior | - | Venugopal, Arvind ; Bollapinni, Vivekanand | | | | 31p. |
