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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Thirunarayana, P N
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1997 | Distribution of consumer entertainment electronics (color TV) | - | Jain, Piyush ; Arora, Sapna | ||||
| 1997 | FMCG retailing in India | - | Sriram, Arun ; Marwaha, Motit ; Narasimhan, Nitya | ||||
| 2000 | Issues and approach for Wipro PC marketing with focus on online business model. | - | Johnson Kumar ; Krshnan, Thankam | ||||
| 2001 | Radio city - an application of the diffusion of innovation model | - | Ashita, Gulati ; Divya, Khanna | ||||
| 2003 | Software marketing-wining frames | - | Sounak, Chatterjee ; Taneja, Vineet | ||||
| 1997 | Threats and opportunities of Indian paint industries in next century | - | Bhuniya, Aloke ; Sarkar, Sanjib |