Browsing by Subject Adoption behaviour

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2022How attractive is a locale to e-tailers? Introducing a regional e-tailing adoption model for non-metropolitan India-Banerjee, Shankhadeep ; Seetharaman, Priya IIMB Management ReviewVol.34Iss.2116-129p.