Browsing by Subject Adoption behaviour
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2022 | How attractive is a locale to e-tailers? Introducing a regional e-tailing adoption model for non-metropolitan India | - | Banerjee, Shankhadeep ; Seetharaman, Priya | IIMB Management Review | Vol.34 | Iss.2 | 116-129p. |