Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 1992 | A study on communication effectiveness of KSDL advertisments | - | Rajeev, K | | | | 26p. |
| 2022 | An analysis of controversial advertisements in India | - | Mohanee, D | | | | 25p. |
| 2010 | An eye for an eye: impact of sequelization and comparison in advertisements on consumer’s perception of brands | - | Banerjee, Bibek ; Patrali, Chakrabarty | | | | 40p. |
| 2020 | Effectiveness of different Instagram marketing advertisements | - | Kumar, Ashwani ; Bhagat, Sumit | | | | 28p. |
| 2020 | Impact of emoji in advertisement on consumer psychology and brand perception: A study | - | Shekhar, Prasun | | | | 25p. |
| 2013 | Relative persuasion of advertisements: The relative persuasion effects of functional, hedonic and symbolic asvertisements on SEC A & B of India | - | Jaiswal, Rohit ; Dhone, Sukhada | | | | 31p. |
| 2013 | Risk assessment of challenge marketing and techniques of mitigation | - | Kundu, Abhishek ; Saha, Sourav | | | | 21p. |
| 2020 | Study of consumer awareness and sales of Packaged Greek Yoghurt, a niche product in healthy consumables segment | - | Deka, Avinash ; Eluri, Sai Krishna | | | | 24p. |
| 1999 | Study on star news and star world; Star TV, India | - | Tripathi, Saroj Kant | | | | |
| 2014 | The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis | - | Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita | | | | 15p. |
