Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Advertising effectiveness
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1993 | Evaluation of the advertising effectiveness of APCA in select markets of Bombay, Delhi and Uttar Pradesh; Asian Paints | - | Bhattacharjee, Abhiram | 116p. | |||
| 1996 | Measurement of advertisement effectiveness for why Wipro campaign and Wipro geniuswriter campaign; Wipro | - | Malik, Navin | ||||
| 2016 | Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty | - | Maity, Moutusy ; Gupta, Seema | Journal of Marketing Theory and Practice | Vol.24 | Iss.4 | 462-481p. |
| 2003 | Online coupon redemption behaviour: Insights based on click stream data | - | Pradeep Kumar, V | 114p. |