Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Advertising industry
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1989 | Advertising agency perceptions in Delhi: A comparative framework; Mudra Communications Limited, New Delhi | - | Tandon, Neeraj | 96p. | |||
| 1995 | Impact on MNC entry and the media explosion on the Indian advertising industry | - | Satyajit, R ; Wagle, Ninad | ||||
| 2010 | international business development/CRM implementation/Behavioral targeting/ Automation of channel data analysis; Ozone Media Pvt. Ltd | - | Manoj Kumar | 26p. | |||
| 1984 | Media trends: An exploratory survey; Living Media, New Delhi | - | Iyer, Shoba | 48p. |