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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Augmented reality
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | Analysis of augmented reality business models for fashion retail outlets | - | Prathap, Rithwik ; Nazar, Sana | 31p. | |||
| 2016 | E-commerce: Entering the world of augmented reality | - | Hameed, Abdul ; Raghu Ram, N | 21p. | |||
| 2019 | How augmented reality integrated mobile application influence the end consumer’s purchase intent for cosmetics? | - | Keerthana, A ; Gupta, Naman | 18p. | |||
| 2020 | Impact of augmented reality and consumer psychology on buying behaviour | - | Vasudeo, Laghve Garima ; Shubham, Sumit | 22p. | |||
| 2019 | Impact of technology (AI and AR) on consumer behavior | - | Mittal, Anshul ; Shubham | 17p. | |||
| 2020 | Study of effects of AR on consumer behaviour in the purchase funnel | - | Gautam, Vandana ; Mandal, Shreya | 20p. |