Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject B2B
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2002 | Branding principles - application to business-to-business branding | - | Moorthi, Y L R | 23p. | |||
| 2003 | Business strategy for product content group, to target automotive parts market for the year 2003-04; LG Soft India, Bangalore | - | Ranjan Kumar | ||||
| 2004 | Convergence of customer and supplier interests in value marketing - a B2B perspective | - | Gupta, Anuj ; Rajendran, Pravin L | ||||
| 2001 | Dynamics of an internet market maker in India: Study of 01 markets.com | - | Venkatesh, H. R. | ||||
| 2005 | Social resistance in virtual communities | - | De, Rahul | 487-493p. | |||
| 2001 | Study of B2B marketplaces and its evolution in low brandwidth/low penetration environments | - | Mathew, Jijo P. |