Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Beverage industry
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2010 | Johnnie Walker APAC Digital and RM Programme; Diageo, Singapore | - | Chakraborty, Amrita | 8p. | |||
| 1984 | Sales promotion in the carbonated beverage industry; Ulka Advertising Limited, Bombay | - | Mansukhani, Pradeep | 53p. | |||
| 2012 | Streamlining brewery supply chain | - | Pradhan, Dwitikrushna ; Das, Subhashish | 18p. | |||
| 1977 | Study of the existing pattern of production consumption and exports of Molasses and Alcohol; The State Trading Corporation of India Limited, New Delhi | - | Raj Urs, M N Jayaram | 60p. | |||
| 2016 | Study on branding strategy of goodness | - | Moola, Priyadarshini ; Khushboo | 46p. | |||
| 2019 | Will Bira Boom be successful as a mass market brand? | - | Saha, Sashi Sekhar ; Saha, Sayani | 33p. |