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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2015 | A study on consumer emotions before and after impulse buying on a mobile app. | - | Harshnidevi, S ; Usha, B | | | | 37p. |
| 2017 | A study on impact of user generated content on brand avoidance in the digital world and implications for management | - | Vageesh, V ; Vivekanandan, B | | | | 42p. |
| 2012 | A study on perceived risks of E-Commerce in India | - | Ravichandran, Bharath ; Sivakumar, G | | | | 18p. |
| 2018 | A study on strategic determinants of SKUS for urban consumers | - | Eswar, S M Hari ; Shreenivas, P R | | | | 35p. |
| 1992 | A study on the buying behaviour of traction batteries; AMCO Batteries Limited, Bangalore | - | Purandaran, G | | | | 42p. |
| 2015 | Analysis of shopper behavior for online grocery | - | Naggappan, R ; Prasanth, R Sai | | | | 17p. |
| 1995 | Buying behaviour analysis: A study on RAC compressor market; Shriram Refrigeration Industries, New Delhi | - | Rao, K Sudhakar | | | | 66p. |
| 2002 | Buying of chocolates on impulse; Nestle India Limited, Gurgaon | - | Haridas, Ajit | | | | |
| - | Consumer behavior towards online purchase of furniture: Indian perspective | - | Panjikaran, Rose Ann Varghese ; Vijayalakshmi, K | | | | 17p. |
| 2016 | Consumer mindset and value perception | - | Stephen, Rinku ; Verma, Sudhir | | | | 132p. |
| 1989 | Customer buying behaviour: A study of retail trade; Procter and Gamble India Limited, Bombay | - | Nilakantan, E S | | | | 90p. |
| 2015 | Effect of change in shape and colour of packaging of perfumes on consumer buying behaviour | - | Naseef, K P O | | | | 14p. |
| 2019 | Effect of emoji on purchase intention and impulse buying of FMCG products | - | Sivrath, Rishal ; Vignesh, A | | | | 35p. |
| 2002 | Effectiveness of consumer offers; Godrej Consumer Products Limited | - | Gupta, Mahima | | | | |
| 2020 | Go to market strategy for Ayushots | - | Chattre, Khushboo ; Bharath, Sunanda | | | | 11p. |
| 2020 | Impact of augmented reality and consumer psychology on buying behaviour | - | Vasudeo, Laghve Garima ; Shubham, Sumit | | | | 22p. |
| 2019 | Impact of product recommendation on consumer buying behaviour in e-commerce | - | Gupta, Gautam ; Jain, Sonali | | | | 14p. |
| 1981 | Improvement of sales function and pricing strategy: An approach; Electro Porcelain Division, BHEL, Bangalore | - | Shekar, B | | | | 65p. |
| 2013 | Influence of National brands Vs private labels by consumer purchasing behavior | - | Sudhan, S P Jai Prasanna ; Vinoth Kumar, R | | | | 31p. |
| 1999 | Main aur mera LCV; Castrol India Limited | - | Kanojia, Manish | | | | |
