| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2003 | Adult pledge cards; NKF, Singapore | - | Maheshwari, Abhishek | | | | |
| 2019 | Artificial intelligence in enhancing CRM in the apparel retail | - | Aditya, N C V ; Nagavenkatamaruthiram, Munta | | | | 21p. |
| 2001 | Consumer relationship marketing - building brand commitment | - | Blah, Rashmi Jyoti ; Goswami, Sudeep | | | | |
| 2006 | Customer relation management: a strategic perspective | - | Shainesh, G ; Sheth, Jagdish N | | | | 224p. |
| 2001 | Customer relationship management: emerging concepts, tools and applications, 1st edition | - | Sheth, Jagdish N ; Atul, Parvatiyar ; Shainesh, G | | | | 544p. |
| 2016 | Customer relationship management: Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM | - | Shainesh, G | | | | |
| 2005 | Customer relationship management: the strategic imperatives | - | Shainesh, G ; Sheth, Jagdish N | Revue Francais du Marketing, (in French) | Vol.215 | Iss.202 | 85-97p. |
| 2003 | Customer relationship management; NKF, Singapore | - | Saikia, Rajarshi | | | | |
| 2015 | Data mining for CRM based on telecom user data | - | Shalini Narasipur ; Sreenhija C. | | | | 32p. |
| 2001 | Industry analysis; Talisma | - | Shivas, R Bibin | | | | |
| 2010 | international business development/CRM implementation/Behavioral targeting/ Automation of channel data analysis; Ozone Media Pvt. Ltd | - | Manoj Kumar | | | | 26p. |
| 2002 | IT interventions in marketing area, region – 1; Ranbaxy Laboratories Limited | - | Choudhary, Amod Kumar | | | | |
| 2001 | Seeking customers and keeping customers: The concept of CRM | - | Kumar, S Ramesh | The Economic Times | | Iss.November | |
| 2003 | Study of the application and impact of IT on the insurance industry | - | Thakur, Krishna, Kant ; Marcoo, Pratik | | | | |
| 2003 | Study the scope of information technology in customer relationship management (CRM) in the retail industry with special emphasis on relationship marketing | - | Prasad, Lokesh ; Chauhan, Kaushik | | | | |
