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The Digital Institutional Repository of IIM Bangalore

This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.

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Browsing by Subject Cigarette industry

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Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1998	Assessment of cost benefits of inputting in micros in urban and semi-urban markets vis-a-vis small rural markets (Under 25,000 population) and development of strategies to tap this potential; ITC, Patna.	-	Zutshi, Amit
1998	To evaluate the potential of cigarette category in the grocery channel and to suggest distribution and merchandising strategies to tap this potential; ITC Limited	-	Verma, Kamal
1998	To study and evaluate the impact trade marketing practices have had on ITC gaining competitive edge over other FMCGs. to suggest strategies to accelerate the process and develop evaluation instruments; ITC Limited.	-	Saurabh Kumar

Showing results 1 to 3 of 3