Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Consumer insights
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Comparative analysis of the retail sales promotion strategy of Perfetti Van Melle in modern and traditional channels | - | Kumar, Alok ; Bharti, Kanika | 29p. | |||
| 2019 | Consumer behaviour insights for idea | - | Jadav, Divyanshi ; Jain, Rhythm | 12p. | |||
| 2010 | Consumer evaluation of Glucon D Isotonik and new product launch of Complan nutribowl; Heinz | - | Priyadrshini, B | 10p. |