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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Consumer packaged goods
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2001 | Empirical study on consumer decision making for consumer products | - | Kanagal, Nagasimha Balakrishna ; Kumar, S Ramesh | 14p. | |||
| 1986 | Johnson's corporate AD (3 Parts): Part I - Report on 24 hour TV AD, recall check in Bombay metro, Part II - Report on a product test conducted in Bombay metro, Part III- Report on a reading and noting study on "Stardust" in Bombay Metro; Johnson and Johnson Limited, Bombay | - | Warke, Sanjay | 50p.; 98p. |