Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Subject Consumer preference
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Consumers choice behavior towards digital payments | - | Ahmed, Aadhil ; Sowmya, G L | 25p. | |||
| 2000 | Study of consumer behavior and attitude towards chocolates and other impulse goods; Nestle India Limited | - | Chiranjiv, Manvendra | ||||
| 2020 | Study of consumer preferences in the emerging OTT Industry in India | - | Saraiwala, Shreya ; Malpani, Megha | 21p. |