Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Consumer psychology
Showing results 1 to 5 of 5
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms | - | Malika, Malika ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | Vol.51 | 1266-1283p. | |
| 2020 | Impact of augmented reality and consumer psychology on buying behaviour | - | Vasudeo, Laghve Garima ; Shubham, Sumit | 22p. | |||
| 2010 | Multidimensional Pricing | - | Singh, Kulpreet ; Agarwal, Neeraj | 41p. | |||
| 2021 | Study of the relevance of color psychology in digital era & its usage by leading brands | - | Mittal, Rishi ; Sahoo, Sarada Prasanna | 18p. | |||
| 2021 | Use of color-based visual nudges in affecting consumer behavior in FMCG space | - | Nandhini, N ; Pradhan, Nayantara Rajendra | 28p. |