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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Consumer purchasing behaviour
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2016 | Consumer behavior and comparison of online and offline shopping | - | Paramasivan, E M ; Kumar, Ravi Shankar | 64p. | |||
| 2014 | Consumer purchase intention in online eyewear shopping | - | Monga, Prateek ; Tripathi, Shruti | 32p. | |||
| 2016 | Study of impact of package colors on consumer purchasing | - | Yadav, Ritika ; Mittal, Rohit | 23p. | |||
| 2016 | To investigate the effects of brands doing good on the purchasing behavior of consumers | - | Sumanthm, Kolli Veera Venkata ; Sahu, Sandeep | 10p. | |||
| 2016 | Understanding dimensions of creativity in advertising and their role in influencing consumer purchase decisions in the Indian context. | - | Pandey, Aishwarya ; Jaiswal, Mishita | 20p. | |||
| 2016 | Warranty decisions and consumer behaviour | - | Kumar, Ayush ; Hiranandani, Dharmendra | 22p. |